"Effective Action: The Basics of Energy Program Design," Energy Center Wisconsin's fourth webinar in the Community Energy Leadership series is happening Wednesday, July 28th at 1pm! If you can make it, register now!
This seminar outlines what you need to think about before you design a community energy program: from assessing your community's energy use to evaluating your program goals and objectives. Topics covered include the design, development and initial delivery of community energy efficiency and awareness programs and lessons learned from other community programs.
Abby Vogen Horn, the presenter for the webinar, is currently the director of energy efficiency programs at Franklin Energy, has over 15 years of experience in the energy efficiency community and has designed and implemented award winning efficiency programs.
She was kind enough to join me for a little Q&A session on why utilities have an integral role to play in any community energy planning initiative.
Q. So Abby, what are some of the challenges communities face in getting started once they have committed to more sustainable energy use.
A. People have great intentions and lots of energy but often lack resources to help them put that good energy to use or focus it correctly. Trying to motivate an entire community is a daunting challenge to say the least. Many times it’s a local community group trying to advocate for a community wide effort. Other times it starts with the local utility. Either way developing partnerships is necessary to create broad-based buy-in and leverage existing efforts.
Additionally, understanding where to start….what all needs to be considered and done prior to even deciding what type of community program to conduct is a roadblock. There are now many resources that exist to assist local utilities with this. But the key is to seek them out before you go any further.
Finally, knowing that community projects don’t just happen. You need to allocate both financial and personnel resources to make your program a success for both the utility and the community.
Q. What role can the local utility play in overcoming these challenges?
A. The local utility is really the keystone to a successful community program, whether targeted at a specific sector or the entire community. Without the resources and the knowledge of the local utility any effort will lack legitimacy as well as a broad support network. People look to their utility as the “expert” on efficiency and any effort that does not include them, most members of the community will not think is necessary or important.
Many utilities already have awareness or incentives programs that they offer to customers. A community program can leverage these as well as encourage participation in them. Also, utilities have access to a national network of utilities with experience to share and organization and resources developed just for them to assist in developing and implementing programs.
Q. What do you think is the most compelling reason for utilities to get involved in local sustainability initiatives?
A. Engaging in a community program helps a local utility connect with their customers as a source of information and not just the source of an unavoidable monthly bill. Customer service, customer engagement are often seen as the driver, from a utility standpoint, for developing a community program. It also allows the utility an avenue to partner with local advocates to help get their own messages out in a different, potentially more effective, manner.
A community program can also assist in jump-starting existing energy efficiency incentive programs the utility may already have. Utilities start being seen as a resource and not simply the electric (or gas) company.If a utilitiy is actively trying to curb demand, working through a community program to help educate business customers can really help get the program going.
Q. Any words of wisdom for utilities just starting down this road?
A. There is a lot of experience and many utilities who are more than willing to share their successes. Spend some time seeking out these and other resources before trying to go it alone. You can learn from both the successes….as well as the failures….of programs that have gone before you. Also, don’t take on more than you can handle for your first effort. Consider a staged approach. Get some experience and a success in one sector before you take on the entire community.
Watch archived webinar now!
Energy Center Wisconsin's Community Leadership Series presents webinars designed for community leaders who want to incorporate clean energy strategies and opportunities into their sustainable community planning efforts. Past webinars are available.