September 16: Fostering Sustainable Behavior - Community-based Social Marketing

Fostering Sustainable Behavior: Community-based social marketing
September 16, 2010  |  InterContinental Hotel, Milwaukee, WI
Doug McKenzie-Mohr, PhD, Environmental Psychologist
www.ecw.org/socialmarketing

Energy Center Wisconsin brings you the finale to the Community Energy Leadership Series which features four webinars (available to watch on-demand!) designed for community leaders who want to incorporate clean energy strategies and opportunities into their sustainable community planning efforts. This workshop is designed for energy program designers and implementers, utility program managers, communications and marketing professionals, community planners, and professionals in the fields of energy and sustainable communities.

What will you learn in this workshop?

• A comprehensive, introductory understanding of community-based social marketing.
• The strengths and weaknesses of information-intensive marketing campaigns.
• A five-step process to effectively include community-based social marketing in your program design.
• How to select actions that will achieve the greatest impact.
• Barriers and motivations to behavior change.
• Tested tools for encouraging behavior change.
• How to design and implement a pilot program to test your social marketing approaches.