Water Heater Market Profile and Program Design Guide

This document is designed to help utilities and other program sponsors understand the unique savings potential of residential water heaters and to develop effective water heater programs. By offering data on the installed base, and efficiency and savings potential, it makes the case for energy efficiency program sponsors to add ENERGY STAR qualified water heaters to their program portfolios. Drawing on the experience of successful programs, it also provides guidance on how water heaters can be incorporated into utility incentive, new homes, home performance and low-income weatherization efforts.