Best Practices in Community Energy Efficiency Programs Marketing Strategies

This paper, prepared by Clean Energy Solutions, Inc. (CESI), discusses strategies for effective marketing of community-based energy-efficiency programming, from the point of view of the Local Energy Alliance (LEA), or on-the-ground community delivery organization, that administers the program and is responsible for targets and goals. It discusses messaging, partnerships, and strategies that are especially effective in the LEA context.

Clean Energy Solutions, Inc. works for local governments, nonprofits, foundations and utilities to design and assist early implementation of comprehensive energy efficiency, renewable energy and water conservation initiatives promising significant reductions in carbon footprints, electricity demand, and energy use across all sectors.

This report is one of a collection of “Best Practices and Lessons Learned” papers produced by CESI. The full list of reports can be found on the CESI website.