Implementation - Energy Efficiency Guidebook for Public Power Communities

This chapter from the Energy Efficiency Guidebook for Public Power Communities contains a section on marketing strategies for energy efficiency programs. The section provides suggestions for important steps to take to market energy efficiency programs during implementation, linking to a number of valuable resources and examples.

This chapter comes from the extensive, 17-chapter Energy Efficiency Guidebook, assembled by the Energy Center of Wisconsin as a tool for public utilities to use in implementing their own energy efficiency programs. The guidebook serves as a roadmap for energy efficiency program planning and provides step-by-step recommendations for program design, implementation, tracking and evaluation. It includes basic spreadsheet tools for assessing energy efficiency potential and analyzing program cost-effectiveness. It also includes links to other resources that are available to support the program planning and implementation process.