Rapid Deployment Energy Efficiency Toolkit (Marketing)

This excerpt from the Rapid Deployment Energy Efficiency Toolkit provides an overview of marketing strategies commonly used by energy efficiency program sponsors. It suggests that residential program marketing budgets are typically 10-15% of total program budgets, while non-residential market budgets are usually lower, in the range of 3-10% of total costs. An illustrative table offers a look at suggested marketing budgets for programs in their first three years of implementation.