Visible and Concrete Savings: Case Studies of Effective Behavioral Approaches to Improving Customer Energy Efficiency

Behavioral programs that seek to reduce customer energy use are attracting increased interest as governments, industry and the public scale up their energy efficiency efforts to reduce carbon emissions and accomplish numerous other environmental and economic goals. Historically, quantifying the energy savings resulting from “behavioral” programs accurately has been difficult. Published data showing these savings have been relatively limited, despite the appeal and potential of using behavioral approaches to improve the effectiveness of customer energy efficiency programs.
This study provides selected examples of successful behavioral programs. The programs profiled here report a wide range of savings and use a wide range of technologies, measures, and program designs.